- Affordable and Streamlined Solution: The U.S. Will Registry’s Planned Legacy Program offers nonprofits an easy, cost-effective way to create planned giving initiatives.
- Tailored for Small to Midsize Nonprofits: Designed to bridge the gap between limited resources and the potential of legacy giving.
- Eliminates High Costs and Complexity: Removes the need for expensive legal fees, extra staff, or complicated setups, making it accessible to all.
- Simple Plug-and-Play Setup: Even nonprofits with tight budgets can benefit from planned giving without technical barriers.
- Affordable and Scalable Pricing: At just $49 per month, the program is budget-friendly and aligns with typical bequest timelines (1-2 years).
- User-Friendly Will Creation Platform: Offers an intuitive solution for donors to create wills and leave a lasting legacy.
- Builds Strong Donor Relationships: Engages donors, fosters loyalty, and strengthens long-term connections.
- Sustainable Long-Term Impact: Encourages legacy donations to enhance financial stability and support for the future.
Cost-Effective Planned Giving Program for Nonprofits
Planned giving program tools give nonprofits a powerful way to secure long-term financial stability and expand their impact. In this article, you will learn why planned giving matters, why many nonprofits hesitate to start a program, and how bequests provide transformational funding. You will also see how The U.S. Will Registry’s Planned Legacy Program offers an affordable, turnkey solution: how nonprofits can customize and promote their program, and why offering free will-creation tools strengthens donor loyalty and long-term sustainability.
Why Many Nonprofits Don’t Have a Planned Giving Program
A planned giving program is a powerful tool for nonprofits, as it helps secure long-term financial stability and amplify their impact. Bequests—the cornerstone of planned giving—often play a key role in fueling transformative growth. On average, a bequest is valued at $41,000, which means providing nonprofits with a critical revenue stream to expand programs, increase outreach, and achieve their missions.
However, despite the clear benefits of planned giving, many small to midsize nonprofits hesitate to implement these programs due to concerns about cost, complexity, and resource limitations. Fortunately, tools like The U.S. Will Registry’s Planned Legacy Program make it affordable and easy for nonprofits to integrate planned giving into their operations, without the need for high legal fees or extra staffing.
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Why Bequests Are the Most Powerful Form of Planned Giving
Bequests represent the largest share of planned giving contributions and are, therefore, a critical focus for nonprofits. Here’s why they stand out:
- Significant Gift Size: On average, bequests are valued at $41,000—allowing nonprofits to fund long-term growth and initiate new projects.
- No Immediate Financial Burden for Donors: Bequests enable donors to contribute without affecting their financial situation during their lifetime.
- Broad Appeal: Legacy giving attracts supporters across various income levels, making it an inclusive form of giving.
Moreover, research shows that individuals who create a will through an organization’s portal often feel a stronger connection to that nonprofit. This leads to a 75% increase in annual donations, highlighting how bequests can foster lasting donor relationships and long-term support.
Is there a Cost-Effective Planned Giving Program
A key benefit of the Planned Legacy Program is its customization. The U.S. Will Registry works directly with each nonprofit to tailor the program to match its unique mission, branding, and donor base. By incorporating logos and messaging, this personalized approach ensures that the program feels like a seamless extension of the nonprofit.
Nonprofits can easily track and manage proposed bequests through the data provided by The Planned Legacy Program. This way, nonprofits can monitor progress, forecast future contributions, and adjust their strategies as needed.
How to Promote Your Planned Giving Program
Actionable Strategies for Promoting Your Planned Giving Program
To successfully implement a planned giving program, there are many ways to actively promote it to their supporter base. For example, we have provided some actionable strategies to boost awareness and engagement:
- Direct Mail Campaigns: Most importantly run a direct mail campaign, with a clear call to action to encourage donors to leave a legacy.
- Engage Your Donors: Regularly use personalized emails, newsletters, and reports to inform donors about the program and encourage them to create or update their wills through your website link.
- Create a Dedicated Webpage: Highlight your planned giving program on your nonprofit’s website, making it easy for donors to learn more and take action.
- Host Educational Events: Organize webinars or in-person events to educate your supporters about estate planning and the importance of legacy giving.
- Direct Mail Campaigns: Include planned giving information in your direct mail campaigns, with a clear call to action to encourage donors to leave a legacy.
- Collaborate with Estate Planning Professionals: Work with attorneys or financial advisors to introduce your planned giving program to potential supporters.
Why Offering Free Wills Is a Win-Win for Nonprofits
Moreover, providing a free will-writing service offers nonprofits more than just a fundraising tool. It’s a way to strengthen relationships with donors and increase loyalty. By offering this service, nonprofits can:
- Build Goodwill: Donors appreciate the opportunity to create or update their wills at no cost. Consequently, this leads to increased satisfaction and positive perceptions of the organization.
- Enhance Donor Loyalty: Donors who create a will through a nonprofit’s portal tend to increase their annual donations by 75%. In addition, it is also stated that these donors give more frequently, contributing to the nonprofit’s long-term success.
Taking the First Step
Ultimately, implementing a planned giving program is no longer optional—it’s a vital step for achieving long-term sustainability and growth. The U.S. Will Registry’s Planned Legacy Program equips nonprofits with essential tools, resources, and personalized support to build successful legacy-giving initiatives. It simplifies the process, making it easier to create a lasting impact. Additionally, the program helps nonprofits strengthen relationships with their supporters for long-term success.
Start today to inspire your donors, transform your mission, and secure your nonprofit’s future. The U.S. Will Registry is ready to guide you every step of the way in unlocking the full potential of planned giving. To learn more and get started, visit PlannedLegacyProgram.com.
? FAQ’s About Building a Planned Legacy Program
Why start a Planned Giving Program?
A Planned Giving Program helps nonprofits secure reliable, long-term funding without putting pressure on donors during their lifetimes. Bequests are large, impactful gifts that support future growth. Programs like The U.S. Will Registry’s Planned Legacy Program make planned giving affordable, simple, and accessible even for small nonprofits with limited budgets or staffing.
How to promote a Planned Giving Program
Nonprofits can promote a Planned Giving Program through direct mail campaigns, email outreach, dedicated website pages, webinars, and partnerships with estate planning professionals. Sharing clear calls to action and offering free will-creation tools increases engagement. These strategies help supporters understand the value of legacy giving and encourage them to include the nonprofit in their wills.
How to start a planned giving program on a small budget?
You can start a planned giving program on a small budget by using affordable, plug-and-play tools like The U.S. Will Registry’s Planned Legacy Program. It eliminates the need for legal fees, extra staff, or complex setup. Focus on simple outreach, such as emails, website pages, and direct mail, to educate donors and encourage bequests without major expenses.
Where to start a planned giving program?
Begin a planned giving program by choosing a simple, budget-friendly platform that manages bequests and guides donors through creating a will. The U.S. Will Registry’s Planned Legacy Program is an ideal starting point because it requires no legal staff, minimal setup, and provides donor education tools. From there, add basic outreach through your website, emails, and direct mail to introduce legacy giving.
Editorial Review:
This article was prepared by estate planning researchers and reviewed by S. Miller and staff. With more than 25 years of experience in estate planning documentation and probate processes, our editorial oversight ensures clarity and accuracy. This content is provided for informational purposes only and does not constitute legal advice.
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